“Ciroc Vodka is an ultra premium luxury vodka which epitomizes the ‘Art of Celebration,’” says Diddy. "It’s our social obligation to promote responsible drinking and generate public awareness on the necessity of designating a driver. With the help of some great celebrity friends and E! Entertainment, we were able to create a campaign that will resonate with viewers and ultimately drive home the message that any designated driver is a star. If you plan to drink, plan a cab or safe ride home.”