Archives
You are currently viewing the archive for August 2008.
Estee Lauder, who counts the Sean John fragrance line in it's large portfolio of brands, recently released financial results for the fiscal year ending June 30.
The fragrance division of the company reported a 28.8% gain in operating income, year over year. It's noted, in the release, that Sean John Unforgivable Woman was one of the fragrances contributing to this growth.
Via TheMoodieReport.com.
Women's Wear Daily reports that Diddy has new fragrances on the way for men and women, named "I Am King" and "I Am Queen".
"I Am King" will launch in December, exclusively at Macy's stores, followed by a worldwide launch in February. The woman's fragrance will debut later in 2009. The Cut has a promo photo from the upcoming marketing campaign.
Watch below for a video announcement from Diddy relating to Nelly being named as the spokesmodel for Sean John Underwear. There is also footage from Nelly's photoshoot featuring Cedric the Entertainer.
Finally, as I watched it, I noticed that the Sean John signature they flash for the Sean John Underwear logo is altered from the normal Sean John logo. If you compare the one in the video, and the normal one, side by side, you'll notice the O in the logo is a little different. Trivial for sure, but companies don't usually mess with their logos, so I thought some might find it interesting.
From Fashion Week Daily:
Sean John will celebrate its diamond anniversary this month. In lieu of debuting the Spring/Summer 2009 collection at MAGIC in Las Vegas, Combs will be hosting an editor preview mid-August at his home base in the Sean John building at 1710 Broadway. And front rowers looking forward to a fashion week extravaganza won't get their fix this season--come September, there will be no Sean John runway show.
Via The New York Observer.
In light of the recent controversy surrounding a fragrance ad campaign by Calvin Klein, Women's Wear Daily spoke with Diddy, getting his thoughts as well as reflections from the controversial Sean John fragrance launch campaign.
“We got an extreme amount of push-back and it affected us in department stores,” Combs said of the 2006 men’s campaign, which was reshot after a public outcry. “On the first ad, I wasn’t even near the women — but it was the imagination of the people that were looking at it. Their imagination went wild. I feel like it was just jarring for people to see a black man portrayed that way in ads. You never saw that. It was the first time in history that you really saw that level of sexuality, especially with other women that weren’t African-American. Especially in the Bible Belt, they weren’t really ready for it.”
The second ad, for Unforgivable for Women, featured Combs up against a wall with a model, his hand reaching between her legs. “In the second campaign, I was fully clothed in a three-piece suit. And they said it was still too intense.”
Women's Wear Daily reports that Sean John has hired Dawn Robertson as President. Formerly, Robertson had held the same position at Old Navy.
The former president, Robert Wichser, left last year for The Yucaipa Cos, where he is a principal. The Yucaipa Cos is a private equity firm that holds a position in Sean John.
|
