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Bill Dowd at examiner.com reports on a pair of Ciroc specialty drinks that were created for the Elton John AIDS Foundation's gala dinner, last Sunday.
Diageo's Ciroc Ultra Premium Vodka was used to create the "Ciroc Chic," and "Simply Scrumptious" drinks to be served at the custom designed Ciroc Ice Bar. The first is vodka mixed with pomegranate and pineapple juices, served in a chilled martini glass garnished with a lemon twist. The second is a mix of vodka, lemon juice, pear nectar and Cointreau, garnished with cinnamon.
TheMoodieReport.com reports that Diageo, Ciroc's parent company, announced solid earnings for the second half of 2008.
In North America the worsening economic environment has increasingly hit consumer demand. While US spirits’ industry volume growth has slowed, Diageo maintained its 30.4% share of the market. Spirits net sales grew +8% as a result of +3% volume growth and price increases. This was driven by the performance of Smirnoff, Captain Morgan, Crown Royal and Ciroc in the US and strong growth across spirits brands in Canada.
The Observer reports:
Sales of Ciroc - a French grape-based vodka invented by Diageo six years ago - trebled during the second half of 2008, thanks to [Diddy's] involvement as brand ambassador.
Congrats to Diddy and everyone working on Ciroc.
Luke O'Neil of The Boston Glove has a feature on Bond, a new restaurant and lounge in Boston. They have a cocktail they call the "Cleveland." The article describes it in this paragraph:
The Sawbuck (Grey Goose La Poire, lime juice, ginger syrup, basil leaf), with its tingly spice and fruity pear punch, and the Cleveland (Ciroc vodka, Godiva White Chocolate and Dark Chocolate liqueurs) with grape-tickled ropes of rich chocolate decadence are both worth a try.
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