According to a press release (included below), Diddy and Ciroc are calling for companies to give their employees Fridays off this Summer. In promotion of this, they are offering a weekend getaway to the Hamptons, including airfare and transportation as part of their The CIROC Sophisticated Getaway Contest. You can enter by uploading a photo of yourself, celebrating Summer Fridays responsibly, to the mysummerfridays.com website. They also have a Facebook page.

The release promises video blogs from Diddy and tips on "The Art of Celebration" from Diddy and a team of experts.

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A new Ciroc commercial has been released, promoting the mix of Ciroc and lemonade (also known as the "Diddy") as the official drink of summer. Check it out below.