Estee Lauder, who counts the Sean John fragrance line in it's large portfolio of brands, recently released financial results for the fiscal year ending June 30.
The fragrance division of the company reported a 28.8% gain in operating income, year over year. It's noted, in the release, that Sean John Unforgivable Woman was one of the fragrances contributing to this growth.
Via TheMoodieReport.com.
Women's Wear Daily reports that Diddy has new fragrances on the way for men and women, named "I Am King" and "I Am Queen".
"I Am King" will launch in December, exclusively at Macy's stores, followed by a worldwide launch in February. The woman's fragrance will debut later in 2009. The Cut has a promo photo from the upcoming marketing campaign.
Watch below for a video announcement from Diddy relating to Nelly being named as the spokesmodel for Sean John Underwear. There is also footage from Nelly's photoshoot featuring Cedric the Entertainer.
Finally, as I watched it, I noticed that the Sean John signature they flash for the Sean John Underwear logo is altered from the normal Sean John logo. If you compare the one in the video, and the normal one, side by side, you'll notice the O in the logo is a little different. Trivial for sure, but companies don't usually mess with their logos, so I thought some might find it interesting.
From Fashion Week Daily:
Sean John will celebrate its diamond anniversary this month. In lieu of debuting the Spring/Summer 2009 collection at MAGIC in Las Vegas, Combs will be hosting an editor preview mid-August at his home base in the Sean John building at 1710 Broadway. And front rowers looking forward to a fashion week extravaganza won't get their fix this season--come September, there will be no Sean John runway show.
Via The New York Observer.
In light of the recent controversy surrounding a fragrance ad campaign by Calvin Klein, Women's Wear Daily spoke with Diddy, getting his thoughts as well as reflections from the controversial Sean John fragrance launch campaign.
“We got an extreme amount of push-back and it affected us in department stores,” Combs said of the 2006 men’s campaign, which was reshot after a public outcry. “On the first ad, I wasn’t even near the women — but it was the imagination of the people that were looking at it. Their imagination went wild. I feel like it was just jarring for people to see a black man portrayed that way in ads. You never saw that. It was the first time in history that you really saw that level of sexuality, especially with other women that weren’t African-American. Especially in the Bible Belt, they weren’t really ready for it.”
The second ad, for Unforgivable for Women, featured Combs up against a wall with a model, his hand reaching between her legs. “In the second campaign, I was fully clothed in a three-piece suit. And they said it was still too intense.”
Women's Wear Daily reports that Sean John has hired Dawn Robertson as President. Formerly, Robertson had held the same position at Old Navy.
The former president, Robert Wichser, left last year for The Yucaipa Cos, where he is a principal. The Yucaipa Cos is a private equity firm that holds a position in Sean John.
From the press release:
Sean John Underwear taps internationally renowned recording artist, Nelly, as their new spokesmodel. The first campaign features Nelly donning the Fall collection of underwear basics and loungewear. The campaign was shot by Randee St. Nicholas and showcases Nelly in both interior and exterior shots at a modern home overlooking Los Angeles. Although he is the first spokesmodel for this category, Nelly follows a long list of past and present celebrity models for the Sean John brand including Dwayne Wade, Nas, Snoop Dog, Lil' Wayne, Penelope Cruz, Cassie, and Lauren London. The Sean John Underwear, Sleepwear and Loungewear collection includes the core silhouettes as well as signature styles in luxury fabrics and is available at Macy's and better department and specialty stores nationwide.
Sean "Diddy" Combs said, "I have known Nelly for many years and I really admire his work. To me, Nelly is the quintessential definition of the Sean John man. He has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to. And let's be honest, all of the ladies out there are going to be thanking us for this campaign. The images are so strong; they speak for themselves. We are truly excited to welcome Nelly into the Sean John family."
Nelly said, "I have been a big fan of Diddy and the Sean John clothing line for years. So, when they asked me to work with them, it was a real honor. I hope my fans will enjoy this campaign as much as I did shooting it."
Styles will include briefs, boxer-briefs, boxers, undershirts, pajamas and robes, among others. Sean John, a privately held company, was created by music icon and producer Sean "Diddy" Combs and made its fashion debut with a men's sportswear collection for the spring 1999 season. In 2004, Sean "Diddy" Combs for Sean John was honored by the Council of Fashion Designers of America as Men's Wear Designer of the Year. With annual retail sales in the United States of over $525 million, Sean John is sold in better department and specialty stores across the country, as well as select retailers around the world. In 2006 Sean John, in partnership with Estee Lauder Companies, launched its signature men's fragrance, Unforgivable, which remains one of the highest selling men's fragrance in department stores in America. Its feminine counterpart launched in the fall of 2007 and continues to be in the top 20 best selling scents in the category. Sean John returned to the runway during New York City's Fashion Week for the Fall 2008 season.
Sean John Underwear and loungewear is manufactured and distributed under license by Basic Resources. Founded in 1993, Basic Resources, a privately held company, headquartered in New York is an established supplier to the market in the men's and women's underwear, loungewear and sleepwear categories. Through its global manufacturing capabilities and ability to develop innovative fashion products, Basic Resources has developed key alliances with leading retailers.
According to this press release, a Sean John store will be coming to Concourse B of Hartsfield-Jackson Atlanta International Airport in Atlanta, Georgia. Construction will be completed in 2009.
The Vote of Die! t-shirt has returned. They can be purchased on the Sean John website. Unfortunately, they only have XL and XXL.
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