According to a press release, the Ciroc Safe Rides program will be back for a fourth consecutive year.
They will make available pre-paid debit and metro cards to consumers around the country on New Year's Eve, helping them to get home safe after the celebration ends.
Ciroc has premiered the new "Art of Celebration" commercial, which has an alternate title, "Luck Be a Lady." Featuring the song of that name by Frank Sinatra, the commercial features Diddy and crew arriving in Las Vegas for some premium celebration.
Among the ladies, Eva Marcille ("Young and the Restless"), Lisa Seiffert, Dania Ramirez ("Entourage," "Heroes," "X-Men: The Last Stand"), Jerica Lamens, Jessica White, Christine Teigen and Jing Ma.
Among the men, Chad Michael Murray ("One Tree Hill"), Jesse Williams ("Grey's Anatomy"), Michael K. Williams ("The Wire," "Boardwalk Empire"), Matt Goss (singer, Caesars Palace headliner), Aaron Paul ("Breaking Bad") and Chris Jones.
"Frank Sinatra made some of the most iconic records of our time; it is truly an honor to use his music again for this campaign," said Diddy, via press release. "The Rat Pack defined the art of celebrating in style. I cannot imagine a Spirit more suitable for commemorating life with family and friends than Ciroc; a brand that has become synonymous with celebratory occasion."
In a new "Perfectly Smooth" Ciroc promotion, Diddy jumps a bull. Or, at least, a person digitally altered to have Diddy's head, jumps a bull. It's a fun clip. Watch below.
According to Ciroc's Facebook page, the company is offering military members as "special edition Ciroc Americano check" with the purchase of one 1.75L or two 750mL bottles of Ciroc. The check can be cashed, though it is unclear what the denomination will be.
The group of models and actresses includes Eva Marcille, Lisa Seiffert, Dania Ramirez, Jerica Lamens, Jessica White, Christine Teigen and Jing Ma. Check out the photo below.
