"[The Weinstein Company Chief Operating Officer] David Glasser, who happens to be the coach of my son's Little League team, said, 'We got to do something special,'" Diddy told Pilon. "He called me and said: 'I've got something special. It's not for business or for money. It's for art.' I saw it and it just blew me away. You think it's going to be about football, but it's about life. I just related to it in so many ways. Usually documentaries take 45 minutes to get started, but within five minutes of this one, I was hooked."
Clinton Sparks has released his latest mixtape, "My Awesome Mixtape 2." It features two appearances from Diddy - both brief. The interlude "Mutate My Life" (alongside Sidney Samson, Rick Ross, Lil' Jon and Jokers Inc.) and the full length "Ain't Gon Stop Raining" (with Kaskade and Adam K).
The Weinstein Companyannounced that they have added Diddy as an executive producer on "Undefeated," a documentary about a football team in northern Memphis and the coach who "guides them through a rough, yet rewarding, football season."
The film has already been nominated for a 2012 Academy Award for Best Documentary Feature and will open in limited release on February 17.
Perhaps more importantly, Diddy will also serve as an executive producer on the planned feature film remake of "Undefeated."
"I am excited to partner with Harvey Weinstein on this incredible project," said Diddy. "'Undefeated' is a great American story with a lot of heart and soul. It had a profound effect on me and I couldn't get it out of my mind when I saw it. There is so much truth and so much hope in this film and I feel passionately that everyone who sees it will be inspired."
"There's a moment in 'Undefeated' when the coach tells the players, 'Football doesn't build character – football reveals character.' I think that's one of the reasons football is so important to me. But, that line could just as easily apply to 'Undefeated' itself. In telling the story of a football team, this film says so much about individuals, about community and about our country. I'm so proud of 'Undefeated' and we feel very fortunate to have Sean on board to bring this story to audiences now and in the future."
"I haven't made that announcement yet," he said. "That's something that kinda leaked in the press in this age of celebrity. When you're working on things, it kinda leaks in the press. When I have everything officially solidified, I'll be able to speak on it more. But, only thing I can say is, we're coming with a new energy, we're coming with something that people are going to want to tune in and see."
He went on to thank MTV and BET for "paving the way" and say that he doesn't believe he'll be competition with them. In addition, he credited MTV making him a global star. Watch below.