Check out our Ciroc section for more posts about Ciroc.
ClickZ has a story on Diddy's use of widgets to promote Ciroc vodka.

The alcohol industry is regulated heavily by the Federal Government as to exactly how and where it can advertise, and that includes online. As such, I was particularly interested to see Ciroq Vodka, the brand produced by Sean "Puff Daddy" Comb's Bad Boy Entertainment and Diageo, expand its online advertising efforts to include the use of shareable widgets.