12/03: Sean John Fragrances Sell Out During Diddy's Home Shopping Network Appearance
Late Monday and early Tuesday,
Diddy made his first appearance on the Home Shopping Network (HSN), selling Sean John Unforgivable, Unforgivable Woman and I Am King gift sets and robes. The results are in and sales went well.
Laura Kenney of StyleList reports that they sold out of the three primary gift sets offered, moving 5,600 products units in all. 2,600 I Am King gift sets were gone in 16 minutes, 2,000 Unforgivable Woman gift sets in 14 minutes and 1,000 Unforgivable gift sets in 10 minutes.
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