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Emiene Wright of the South Florida Times reports from a recent promotional stop Diddy made in Miami Beach.

Despite his boardroom success, Diddy can’t seem to leave the stage alone for very long.

“It’s just, once you’ve seen or felt what it feels like to give joy to 70,000 people in a stadium or 5,000 people in a theater—there’s nothing like that. There’s no high like that, there’s no feeling like that in the world. It’s not an addiction, but it’s something that I love to do, and as long as I feel I can do it, well, I’m gonna do it.”