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In November, Ciroc announced that they had partnered with Esquire to launch "Ultra Premium Cut," a contest for filmmakers interested in producing a New Year's Eve commercial for Ciroc, set in the theme of responsible celebration. The winning entry was posted on Ciroc's YouTube channel yesterday.

Filmmaker John Ryan Johnson, an MFA (Master of Fine Arts) candidate at New York Tisch School of the Arts, took home the honor. Watch his commercial below, care of his Vimeo profile.