03/05: Sean John Hires New VPs of Marketing and Creative Direction
Women's Wear Daily reports
that Sean John has hired two new executives: Vincent Panzanella as vice president of marketing and Dean Arcuri as vice president of creative direction.
Panzanella previously worked as Tommy Hilfiger's senior director of marketing, while Arcuri was marketing director at Ralph Lauren.
"I'm excited to have both Vincent and Dean as part of our new team," said Sean John president Jeff Tweedy via press release (below). "I'm confident they will both play critical roles as we continue Sean John's growth and work to energize the brand through dynamic new marketing initiatives and the creation of a strong visual identity in the media, at retail and online."
February XX, 2013 (New York, NY) Ė Sportswear company Sean John announces the appointment of two new executives to oversee the brands marketing and in-store presence in the marketplace. Vincent Panzanella has been named Vice President of Marketing and Dean Arcuri has been named Vice President of Creative Direction, effective immediately.
Mr. Panzanella will lead marketing efforts for Sean John including brand development and positioning, strategic partnerships and events, media planning and public relations. A seasoned marketing executive, he will apply his extensive experience to the Sean John brand. Prior to joining Sean John, Mr. Panzanella worked at Tommy Hilfiger as senior director of marketing overseeing general brand positioning, media campaigns and the marketing of multiple licensed product categories.
Mr. Arcuri will lead strategic brand visual identity, manage the creative feel and direction for the brandís retail displays at stores nationwide and oversee the rollout of new retail and shop-in-shops. Mr. Arcuri joins Sean John from Ralph Lauren where he served as marketing director.
Both Mr. Panzanella and Mr. Arcuri will report to Jeff Tweedy, president of Sean John.
ďIím excited to have both Vincent and Dean as part of our new team,Ē said Mr. Tweedy. ďIím confident they will both play critical roles as we continue Sean Johnís growth and work to energize the brand through dynamic new marketing initiatives and the creation of a strong visual identity in the media, at retail and online.Ē
About Sean John
Sean John, a privately held company, was created by music icon Sean "Diddy" Combs and made its fashion debut with a men's sportswear collection in 1998. In 2004, Sean "Diddy" Combs for Sean John was honored by the Council of Fashion Designers of America as Men's Wear Designer of the Year. With annual retail sales in the United States of over $525 million, Sean John remains one of the most impressive full lifestyle brands in the US and around the world. In May of 2010 Sean John signed a deal with Macyís to be the exclusive U.S. department store retailer for the Sean John menís sportswear collection beginning with Holiday 2010. The Sean John product is available online at macys.com and in over 500 Macyís stores across the country, with additional doors to be added in the years ahead. Learn more at www.seanjohn.com.
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