Fake rap group The Lonely Island has just released the music video for "Go Kindergarten" from their new album, "The Wack Album." The song features singer Robyn. The video sees Diddy and actor Paul Rudd going to a club and doing everything The Lonely Island and Robyn command them to do. It goes a bit beyond "everyone report to the dance floor." Watch below.
Yesterday, Diddy announced that he had joined the cast of the popular drama, "Downton Abbey." Almost immediately, PBS denied this claim. Diddy promised that a preview would be released at midnight Pacific time.
I made the decision not to write about the story yesterday because there was too much wrong with it. If it was true, it was an exceptionally poorly handled roll out. A coordinated announcement with ITV, the U.K.-based television network where the series originated, would have been much more meaningful. In addition, I noted that for a few hours following the announcement, no Bad Boy artists had congratulated him - but seemingly every higher up at Blue Flame Marketing had done so. Blue Flame is Bad Boy's in house marketing company that most notably handles marketing for Ciroc. That was a rather large tell. Rather than writing about it, I wanted to let the chips fall and see what was released.
Downton Diddy is what was released, a video for comedy site Funny or Die, which was founded by Will Ferrell and Adam McKay's production company, and often works with name celebrities in their videos. The clip inserts Diddy into a number of scenes of Downton Abbey, to humorous effect.
In the end, I believe this is a successful publicity stunt, because of the fact that the video was well produced original content and because it was released on a legitimate outlet like Funny or Die. If it had simply been a Downton Abbey inspired Ciroc promotion, that would have been a letdown. Of course, such a stunt does not come without a cost. It is fair to say that whenever Diddy announces that he has been cast in a film or TV show, media members will greet those announcements with trepidation.
Last week, Diddy released a video documenting his trip to Las Vegas for the Floyd Mayweather/Robert Guerrero fight on May 4 and subsequent after party. While the clip is mostly standard examples of Diddy having fun, there is one thing that might catch some by surprise: singer The Weeknd makes a brief appearance to present Diddy with a gold plaque for his album, "Trilogy."
From doing some Google searches, I can see that some people are taking this to mean that Diddy and The Weeknd may be involved business wise and it has not been announced yet. While that is possible, as usual, I would encourage caution when making those sorts of leaps. Sometimes these plaques are simply presented to people who have been supportive of an artist, that otherwise have no business ties to the artist. That may very well be the case here.
TMZ reports that Diddy is the latest celebrity to fall victim to a "swatting" prank. Sources in law enforcement told the website that a 911 call was made, indicating that someone had been shot. This was not true, but a dozen police cars and two police helicopters had been dispatched.
Forbes has updated their The Forbes Five list of the 5 wealthiest artists in hip-hop. It is a list they debuted last year with Diddy at #1, possessing an estimated wealth of $550 million.
On this year's edition, his estimated wealth has grown by $30 million to $580 million. According to Zack O'Malley Greenburg it is once again his stake in Ciroc that is paying the most dividends. The same 5 artists make up the top 5 in the exact same number, even though the amounts have remained the same. Here is the full list:
1. Sean "Diddy" Combs, $580 million (up from $550 million)
2. Shawn "Jay-Z" Cartner, $475 million (up from $460 million)
3. Andre "Dr. Dre" Young, $350 million (up from $260 million)
4. Bryan "Birdman" Williams, $150 million (up from $125 million)
5. Curtis "50 Cent" Jackson, $125 million (up from $110 million)