Check out our Sean John section for more posts about Sean John.
Diddy is among the group of fashion experts and designers who will provide tips through 30 second clips featured on Macy's Backstage Pass.

These clips are accessed through the scanning of QR codes, most commonly through a mobile device. Kenneth Cole, Tommy Hilfiger, Michael Kors, Rachel Roy, Jessica Simpson and Martha Stewart will also be participating in the campaign. QR codes will be featured in Macy's stores, print campaigns and online.

In the clips below, check out a promo spot for Backstage Pass and a Sean John flavored tip from Diddy.