Diddy and Comcast officially announced announced the venture today, via pressreleases and a video featuring the Bad Boy CEO talking about the new network.
According to Comcast, the channel was proposed by Diddy and MTV veteran Andy Schuon, and will be "inspired by music and pop culture, including music videos, live performances, music news, and interviews and will incorporate social media interaction for music artists and fans."
"REVOLT is the first channel created entirely from the ground up in this new era of social media," Diddy said in one of the releases. "We're building this platform for artists to reach an extraordinary number of people in a completely different way. REVOLT will be live, like all great moments in television history. REVOLT will also be immediate, like today's social networks. We know it was a highly competitive process and we want to thank Comcast for this opportunity to truly change television with REVOLT."
"We are excited to launch this new music culture network, which takes this genre to a new level as music artists and viewers will be able to directly engage with the network through social media outlets," said David Jensen, Vice President of Content Acquisition for Comcast. "Sean has a strong vision for REVOLT with long-term goals that support his mission to become the most trusted name in music."
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