Yung Joc is the latest ATL trap star to make it onto primetime TV. Signed to Puffy�s Bad Boy South label, the 23 year-old is the standout success story of Atlanta so far this year with his album New Joc City currently selling by the shedload. It�s more to do with determination than the actual music itself though, he insists. �It�s creativity but mainly it�s perseverance,� he reflects. �See, these other artists can have bigger hits then mine, they can have a better look then me, but I work circles around people.� Not just a tireless rhymer, this enterprising young business-man is co-CEO of Block Entertainment (home to Boyz In The Hood) and a budding video director.