Rap impresario Diddy (Sean John Combs), owner of the Sean John clothing line, sends his love to the "D" by way of his new neo-soul group Soul Mafia.

QUESTION: Tell me about the premise behind the white party?

ANSWER: Diddy really started it on a grand scale. We do it here as a nice event. You see thousands of people in white. It looks like you're in hip-hop heaven. And more or less, we're just making it bigger and bigger every year. We're trying to make Chene Park be the ultimate one, so we don't have to go anywhere else anymore. We're just shaking it up. Indoor, outdoor, it's going to look like a nightclub with white fabric everywhere.

"Somebody from fashion had come up to me, an African-American man and he had tears in his eyes because the fashion industry is such a segregated industry and he was just stating that I didn't realize that I was the first African American to ever win this award," Combs told AllHipHop.com. "I've won Grammy's and other awards, but to really win this award is a crazy honor. It's a part of history so it feels great."

�When I started Sean John, I had big dreams,� Combs, a first-time FiFi attendee, said before the ceremony started. �From the CFDA award to this now, this is big.� Speaking of big, �I have so many ideas for fragrance I wish they could produce it quicker! I�m already on my fourth fragrance, but we�re only in production with the second one.� Speaking of production, Combs, who recently told WWD that he was considering doing a baby carriage license, seemed more on board with the idea. �I have so many kids now, it would probably be appropriate,� said Combs, who welcomed twin daughters in December.

For the first time the title of the top-selling new fragrance of the year has gone to a scent for men. On Tuesday Sean "Diddy" Combs' new scent, Unforgivable, was officially crowned the No. 1 fragrance launch of 2006 by trend tracking firm The NPD Group Inc.