Joc just inked a deal for his own imprint called Hustlenomics, and on October 3, he's putting out a behind-the-scenes DVD called "The Jocumentary."

"People only hear the hit records ... but they don't know what it takes to get there, Joc said. "It's been a helluva grind for me."

Yung Joc said his debut LP, New Joc City, is doing so well, he might drop a second album before 2006 is over. And Warner Music executives are all for it.

"[Warner Music Executive Vice President] Kevin Liles "Setting the pace is key. You can last longer if you set the pace." � Yung Joc wants a Christmas release for real," Joc said.

SV: Ok ok. So your debut album, �New Joc City,� is killing the charts and flying off the shelves left and right with hits like �It�s Going Down� and �I Know You See It.� What�s your favorite song on the album?

Yung Joc: My favorite would probably be �Picture Perfect,� because its one of the realest songs with the most substance and most truth to it.

Yung Joc is the latest ATL trap star to make it onto primetime TV. Signed to Puffy�s Bad Boy South label, the 23 year-old is the standout success story of Atlanta so far this year with his album New Joc City currently selling by the shedload. It�s more to do with determination than the actual music itself though, he insists. �It�s creativity but mainly it�s perseverance,� he reflects. �See, these other artists can have bigger hits then mine, they can have a better look then me, but I work circles around people.� Not just a tireless rhymer, this enterprising young business-man is co-CEO of Block Entertainment (home to Boyz In The Hood) and a budding video director.

"You know if you're a millionaire and you gotta spend a penny you ain't a millionaire no more?"

Joc sold the hat to a friend for $5.

"I had a million dollars, spent that $33. Sold the hat back because I was down $5 and I had a million dollars again. So I became a millionaire twice!"

Joc laughs.

"Think about it!"