Forbes has released their annual rankings of the most powerful celebrities, the Celebrity 100. Diddy is in at #43, a jump of 36 spots from his ranking of #79 last year, his debut on the list.
Via Theo in the forums via AllHipHop.com.
A magazine cover with Diddy on it is featured in a new commercial (well, not brand new, but it doesn't appear to be old) for The Mail on Sunday. Watch it below (the first time you see Diddy is at 00:41).
Via AdGabber.
Video Static reports that videos for "Through the Pain" and "Diddy Rock" have been booked. They will, apparently, be directed by Erik White, who directed the video for "Tell Me".
I'm being told that this will be two separate videos and not a split video. So, that would, most likely, make "Through the Pain" and "Diddy Rock" the 4th and 5th singles from the album, respectively, if it all plays out as it should.
It's a Clinton Sparks creation, taking Diddy's verse from "Everything I Love". Check it out at AllHipHop.com. You can also download the mix tape featuring the track from Clinton Sparks site. It's "SmashTime Radio, Vol. 5 Def Jam Edition".
Via Theo in the forums.
A few days ago I described the new Diddy Burger King commercial. It turns out that it was directed by Paul Hunter. Check out the press release for more.
Burger King Corporation (NYSE:BKC) announced today that participating U.S. BURGER KING� restaurants are now open until midnight or later, seven days a week. Sean �Diddy� Combs, CEO, music mogul, entrepreneur and philanthropist made his debut as the chain�s �Late Night Ambassador� with a star appearance in a national ad spot announcing the new late night hours.
�In today�s 24-hour society people work harder and play longer,� said Russ Klein, president of global marketing, strategy and innovation, Burger King Corporation. �We�re responding to demand by offering our customers the option to fuel up with their favorite BURGER KING� menu items when they need us most. Diddy, our Late Night Ambassador, is front and center to spread the word.�
The new broadcast ad, titled �CEO to CEO,� takes place after midnight when Diddy gets a craving for his favorite BURGER KING� meal. Upon learning the restaurants are closed, he wakes up the Burger King Corporation CEO, who drives Diddy to a restaurant. The CEO opens the doors for Diddy and his entourage. The ad, directed by Paul Hunter, well-known for his work with stars such as Gwen Stefani and Justin Timberlake, began airing nationwide on June 1.
The campaign also includes custom-created late-night packaging designed by Sean John, Diddy�s award-winning clothing label. To help kick off the new expanded hours platform, a late-night paint scheme will adorn the BURGER KING� car during an upcoming NASCAR race.
Updated x4: Updated it to include Cassie. Thanks to Mia and dani for pointing this out.
I was watching the Red Sox and Yankees game when I heard someone say "Mr. Combs" and then I hear Diddy's voice. I turn to look and it turns out that it's a new Burger King commercial. Here is a description:
A couple of cars (a lead car with a truck behind it) pull up to a mansion. The lights are all out. One of the cars (presumably the lead car) honks it's horn. A light in the house turns on. Cut to the viewpoint from inside the car looking outside of the rear left window, where you can see a man in a bath robe. The man says "Mr. Combs?" Cut to Diddy in the car with Cassie behind him. Diddy says "You the CEO of BK. The man who says I can have it my way." The CEO (note, this is not the real CEO of Burger King, but an actor) says "Sure." Diddy continues, "I'm hungry. Y'all closed. Now, how you propose we resolve this?" CEO: "I'll get my keys." Cue the instrumental to "Diddy Rock" which plays until the end of the commercial.
Cut to the CEO hopping into the truck. Our view is from the windshield - two big men are in the front seat (presumably bodyguards). They arrive at Burger King. As the CEO gets out of the truck, he takes notice to the large crowd that is outside of the Burger King. He looks at Diddy for an explaination. Diddy says "I don't like to eat alone." They walk in and the CEO claps, which makes the lights go on. The staff is already there... standing in there with the lights off, apparently. Diddy: "Now that's what's up." The CEO smilies and puts his fist up to tap fists with Diddy, who leaves him hanging. Cassie laughs.
The commercial finishes by announcing that "BK's now open 'til midnight or later" with a neon blue sign rendition of the Burger King logo (reminiscent of the Press Play play button).
With "Press Play", Diddy has given fans one of the things they crave - new music in the form of remixes. And I don't know if you've been keeping track, but "Press Play" has had a lot of remixes - even by Bad Boy standards, which says something. Let's take a run through them.
Official Remixes
"Come to Me (Remix)" (a.k.a. ATL Remix) featuring Nicole Scherzinger, T.I., Yung Joc and Young Dro
With new music, but Scherzinger's vocals still prominently featured throughout, the track opens up with two short verses from Yung Joc and Young Dro, followed by Diddy's original first verse. Diddy's second verse is removed to make room for a longer one from T.I. Released on "Tell Me" CD singles.
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Diddy is one of a handful of celebrities featured in the Forbes "Rags-To-Riches Celebrities" article.
"In many ways, they announce their success with the items that they buy," explains Ellis Cashmore, author of Celebrity Culture.
This may explain the behavior of New York City-born rapper Sean "Diddy" Combs, who moved upstate as a child after the murder of his father. Today, the hip-hop impresario has evolved into a celebrity, in the truest sense of the word. And while he does his part for charity, Combs has never shied away from the luxuries that fame affords. Let his numerous houses and million-dollar soir�es serve as evidence.
See his parts in their story in pictures here and here.
Update: The episode with the confrontation has aired. Here is a liveblog and here are my thoughts.
You can check out the article at the New York Daily News. It has quotes from the respective attorneys of Diddy and Ms. Gibson.
Basically, Laurie Ann Gibson filed a complaint with the NYPD on the 11th saying that she got into an argument with Diddy and Michael Bivins during a April 25 filming of Making the Band. Why do you file on May 11 if it happened on April 25? She says that Bivins grabbed her while Diddy grabbed a chair to hit her with. From the article:
Bivins then allegedly grabbed her while Diddy picked up a chair and threatened her. She said she broke free, tried to run and Bivins allegedly grabbed her once again. Then she left, the complaint stated.
Gibson's attorney, Peter Toumbekis, said that the filming of the finale has been delayed because of this issue.
Meanwhile, on the flip side, "sources close to Diddy" say he didn't grab a chair, that the argument was just for television and that Gibson took it too seriously. Diddy's attorney, Benjamin Brafman, called it a "false accusation". The article also cites sources who said that Diddy fired Gibson during the argument and yelled for the MTV cameras to be turned off.
The article notes that a spokesperson for the NYPD said that the allegation had been investigated and that no crime had been found - so the case was closed.
Could it be just for TV? When the New York Daily News reports something as a fact with a report that includes Diddy's attorney, Gibson's attorney and an NYPD spokesperson, you'd tend to believe it wasn't. Although, who knows. It will have the side effect of probably raising the ratings, however.
BET has announced the nominees for the 2007 BET Awards. Diddy is up for Best Hip Hop Artist and Best Collaboration for "Last Night" with Keyshia Cole.
Via MTV News.
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