Diddy and girlfriend Kim Porter are splitting up, just months after she gave birth to twin girls, the couple announced Tuesday (July 10), according to The Associated Press. In a recent cover story in Essence, the two declared love for each other, although he admitted he was an "ex-player" and wasn't ready to marry Porter. "Do you really think that God meant for a man to have just one wife?" he said in the magazine. Diddy and Porter already had a son when he was seeing Jennifer Lopez, but Diddy eventually reunited with his former girlfriend, even after she took him to court seeking increased child-support payments.

Consider, for example, his description of hip-hop impresario P Diddy, with whom he launched a hugely successful cologne last year: "He's a unique business. He's a celebrity. He's a brand. He's a cultural movement. What I mean by that is that anyone under 35 years old listens to R&B; and hip-hop music. Whether he is the most talented musician or not, he is at the epicentre of the creation of that world. Young people view him as a lifestyle."

He goes on: "In a funny sort of way, he's the hip-hop Ralph Lauren. Because many, many years ago, Ralph Lauren created a brand and a lifestyle that people sort of aspired to be part of. [P Diddy] is modern-day aspiration."

Is P. Diddy planning to buy a Formula One team?

Apparently so. The rapper made the announcement to guests at a dinner to launch his new perfume, Unforgiven. �It seemed to be more than bravado on his part,� reports one guest, adding that Diddy had previously spent much of the evening huddled in a corner with Lewis Hamilton, the youthful British racing star. Still, Diddy is known for being an impulsive chap. Pink-and-gold pimpmobiles may indeed roar around Silverstone. Alternatively, he may end up with a bling Scalextric.