Burger King Corporation (NYSE:BKC) announced today that participating U.S. BURGER KING� restaurants are now open until midnight or later, seven days a week. Sean �Diddy� Combs, CEO, music mogul, entrepreneur and philanthropist made his debut as the chain�s �Late Night Ambassador� with a star appearance in a national ad spot announcing the new late night hours.

�In today�s 24-hour society people work harder and play longer,� said Russ Klein, president of global marketing, strategy and innovation, Burger King Corporation. �We�re responding to demand by offering our customers the option to fuel up with their favorite BURGER KING� menu items when they need us most. Diddy, our Late Night Ambassador, is front and center to spread the word.�

The new broadcast ad, titled �CEO to CEO,� takes place after midnight when Diddy gets a craving for his favorite BURGER KING� meal. Upon learning the restaurants are closed, he wakes up the Burger King Corporation CEO, who drives Diddy to a restaurant. The CEO opens the doors for Diddy and his entourage. The ad, directed by Paul Hunter, well-known for his work with stars such as Gwen Stefani and Justin Timberlake, began airing nationwide on June 1.

The campaign also includes custom-created late-night packaging designed by Sean John, Diddy�s award-winning clothing label. To help kick off the new expanded hours platform, a late-night paint scheme will adorn the BURGER KING� car during an upcoming NASCAR race.