Corny brand-name drops aside, Joc does display vast potential, as evidenced by his Nitti-produced single �It�s Goin Down� and the rapid-fire �I�m Him.� But it�s the poignant �Picture Perfect� that reveals that there�s more to this young trapper than meets the ear. Backed by producer Lvis� faint organ bed, Joc exposes the often-unseen ills of fame with succinct clarity (�N***** in these videos with these multiplatinum projects/Can�t even get a credit card and their mama still in the projects�). To raise New Joc City�s population, this Yungster needs to expand on such wisdom in the future.