Twitter has highlighted Ciroc as one of the case studies on their business site, where they show potential advertisers how to use the platform successfully. The case study focuses on the vodka brand's New Year's Eve promotion.
In November, Ciroc announced that they had partnered with Esquire to launch "Ultra Premium Cut," a contest for filmmakers interested in producing a New Year's Eve commercial for Ciroc, set in the theme of responsible celebration. The winning entry was posted on Ciroc's YouTube channel yesterday.
Filmmaker John Ryan Johnson, an MFA (Master of Fine Arts) candidate at New York Tisch School of the Arts, took home the honor. Watch his commercial below, care of his Vimeo profile.
For his post-Academy Awards show, Jimmy Kimmel put together "Movie: The Movie," a star-studded trailer featuring all that people want in movies. Ciroc sponsored it with an ad in the traditional style of the promotional messages displayed before a film is played in a movie theater. Watch below.