Women's Wear Daily reports that Sean John has hired two new executives: Vincent Panzanella as vice president of marketing and Dean Arcuri as vice president of creative direction.
Panzanella previously worked as Tommy Hilfiger's senior director of marketing, while Arcuri was marketing director at Ralph Lauren.
"I'm excited to have both Vincent and Dean as part of our new team," said Sean John president Jeff Tweedy via press release (below). "I'm confident they will both play critical roles as we continue Sean John's growth and work to energize the brand through dynamic new marketing initiatives and the creation of a strong visual identity in the media, at retail and online."
According to reports by Vibe and MediaPost, Sean John, Macy's and the NBA have signed a multi-year agreement that will highlight the Sean John brand during the musical performances at this year's NBA All-Star Game and during in-store Macy's events where NBA players will appear alongside fashion from Sean John.
Alicia Keys, Ne-Yo, John Legend, Ellie Goulding, Fall Out Boy and more will perform during the All-Star Game festivities, the "Entertainment Series presented by Sean John at Macy's."
A 2,000 square foot area, in a prime location, was just unveiled at Macy's Herald Square in New York, New York. Last month, a similarly themed, though smaller, space in Macy's Union Square flagship store in San Francisco. Macy's plans to have 10 more of these newly enhanced in-store shops launched in 2012.
Furthermore, Sean John has announced a licensing deal with SJ Retail LLC, which was founded and will be run by Bob Hyde, who previously was in charge of retail operations at Crocs. Under the terms of the 20 year contract, SJ Retail will acquire the leases of the eight Sean John outlet stores, including the existing inventory, and will be required to open 3 stores a year for each of the next 10 years.
At least some of these new stores are expected to be full price retail stores, as opposed to outlet stores. At this time, Sean John only has one full priced retail store - a location in Atlanta's Hartsfield-Jackson airport, which will not be run by SJ Retail.