The Moodie Report has a feature on the one year anniversary of Diageo's partnership with World Duty Free to create Bar 5 at the London Heathrow Airport. Diageo is Ciroc's parent company. I noticed this snippet:
Staff at Bar 5 have developed a range of customised cocktails for T5 customers. Some favourites to emerge include the Aeronaut, made with Ciroc vodka, and the Bloody Mary with Smirnoff vodka.
Following up on last week's report, Charles W. Cherry II of the Florida Courier has part 2 of his report on the recent Ciroc casting call controversy.
"I have cast talent for Diddy and Bad Boy (Entertainment, Combs' company) for the past seven or eight years. He has never, ever requested only a certain type of model. He just wants beautiful models of all ethnicities," [LaShawnna Stanley, CEO of Miami-based Ethnicity Models] said. "Diddy's not a racist and has not requested only White, Latin or light-skinned models in the eight years that I have been casting for him.
"The assumption that he only wanted White, Hispanic or lightskinned Black models was an assumption from that affiliate agency (the Miami-based Tysom Agency). It was not a request of Diddy or Ciroc (the premium vodka brand Diddy markets)."
On Twitter, Clinton Sparks mentioned that the previously announced "Ciroc Star," by Chester French featuring Diddy, will now feature Jadakiss, as well.
Last week, a story about a controversial Ciroc ad casting call was making rounds online among some gossip sites. The controversy came from the fact that the call reportedly requested models who were "white, Hispanic or light skinned African-American." With the source of the document unclear and a lack of credible sources reporting, I decided to wait for the dust to settle a bit and for a writer to get the various sides of the story and get to the bottom of it. It appears this has happened.
Charles W. Cherry II has an insightful piece for the Florida Courier that should bring you up to speed, if you are curious.
According to Dia Simms, the general manager of Bad Boy's marketing division, Blue Flame, the source of the call was Tysum, a talent agency in Miami. Cherry writes:
Though Simms understood the seriousness of the situation, she called any accusation that Combs would discriminate on the basis of skin color �laughable.�
�We go out of our way to book Black models,� she said. �We�ve done hundreds of events featuring thousands of models of every ethnicity over the years. We are a minority-owned company. I am a Black woman. It doesn�t make sense for our company to employ a �paper bag� test in 2009.
�It�s damaging to Ciroc, to our company, and it�s personally hurtful to Mr. Combs,� she fumed. �The fact that this issue resurfaces lets you know how far we have to go as people.�
Via Ken Wheaton.
While perusing Clinton Sparks' website, I found my way to his blog and the videos embedded below, from earlier this month. The first one shows Sparks working on a mixtape with Chester French, specifically on a song called "Ciroc Star."
The second clip shows them taking a break to get some good and, well, talking a lot about Ciroc. Funny stuff.
Bill Dowd at examiner.com reports on a pair of Ciroc specialty drinks that were created for the Elton John AIDS Foundation's gala dinner, last Sunday.
Diageo's Ciroc Ultra Premium Vodka was used to create the "Ciroc Chic," and "Simply Scrumptious" drinks to be served at the custom designed Ciroc Ice Bar. The first is vodka mixed with pomegranate and pineapple juices, served in a chilled martini glass garnished with a lemon twist. The second is a mix of vodka, lemon juice, pear nectar and Cointreau, garnished with cinnamon.
TheMoodieReport.com reports that Diageo, Ciroc's parent company, announced solid earnings for the second half of 2008.
In North America the worsening economic environment has increasingly hit consumer demand. While US spirits� industry volume growth has slowed, Diageo maintained its 30.4% share of the market. Spirits net sales grew +8% as a result of +3% volume growth and price increases. This was driven by the performance of Smirnoff, Captain Morgan, Crown Royal and Ciroc in the US and strong growth across spirits brands in Canada.
The Observer reports:
Sales of Ciroc - a French grape-based vodka invented by Diageo six years ago - trebled during the second half of 2008, thanks to [Diddy's] involvement as brand ambassador.
Congrats to Diddy and everyone working on Ciroc.
Luke O'Neil of The Boston Glove has a feature on Bond, a new restaurant and lounge in Boston. They have a cocktail they call the "Cleveland." The article describes it in this paragraph:
The Sawbuck (Grey Goose La Poire, lime juice, ginger syrup, basil leaf), with its tingly spice and fruity pear punch, and the Cleveland (Ciroc vodka, Godiva White Chocolate and Dark Chocolate liqueurs) with grape-tickled ropes of rich chocolate decadence are both worth a try.
I thought that I would pass along this article that Ciroc released today, written by Jeffrey Best of Best Events. He provides 10 tips for entertaining guests at your home.
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