02/27: After Years of Promotion, Sean "Diddy" Combs Officially Announces Joint Venture with Mark Wahlberg and AQUAhydrate
For years, since
at least April of 2010, Sean "Diddy" Combs has been promoting a bottled water called AQUAhydrate. Today,
via press release and press conference, Mr. Combs, officially revealed a joint venture with actor Mark Wahlberg an AQUAhydrate.
Mr. Combs, Mr. Wahlberg and company CEO John Cochran, formerly the President of Fiji Water, will oversee business strategy.
"As a brand architect, I am incredibly passionate and equally committed to every aspect of the businesses that I get involved with," said Mr. Combs. "Partnering with AQUAhydrate and Mark is an incredible opportunity for me and I am looking forward to making history in the process. It's important for me to be part of something that drives me and is constantly pushing the boundaries, and that�s what AQUAhydrate does. Together, we're going to take AQUAhydrate to the next level."
It is unclear how long Mr. Combs has been contractually affiliated with the brand.
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