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Ciroc Amaretto, announced back in May, officially debuts today.

"Anyone who knows me knows that I love to innovate, whether it's to do something no one else has done before, or take something everyone knows and completely reinvent it," said Sean "Diddy" Combs via press release. "I am excited to introduce the world to our newest creation. Ciroc stands alone as the only brand in the spirits category to produce three of the top five selling flavored vodkas. Ciroc Amaretto will build on this success with a delicious tasting spirit."